Live your differentiators

If you want to create a successful product or service a common piece of advice I hear is to “wow” your customers.

To deliver such moments of sheer delight that they will never forget it.

If you’re a leader the same goes for creating a great employee experience.

This advice can be misleading.

One problem with “wow” effects is due to a natural human mechanism of hedonic adaptation.

Humans get used to a new normal very quickly and come to seek out more and more hits of the emotional high that you were trying to target.

Don’t chase that high.

Instead ask yourself:

What do I want my product or service to be remembered for?

And don’t settle for generic statements like high quality.

Ask: what kind of quality?

Be specific.

I want _________ to be remembered for:

  1. __________________
  2. __________________
  3. __________________

And when 1, 2, 3: what happens then?




What does that look, sound and feel like?




Now you’re ready to start putting that into practice.

And never stop.

You know you’re on the right track when people start telling each others stories about how you’re consistently delivering your kind of quality.

How would you describe the qualities of this newsletter?

Is it different in any way to what you’re used to?

Has it made a difference in your life?

Tell me your story!

* Fireworks cover by Mio Ito via Unsplash